More boarding and layover leads, driven by a focused, dedicated equestrian brand.
A custom proposal prepared after our strategy call. This plan separates the equestrian side of your business from the events side so it can get a focused, dedicated presence and the high-intent leads to match.
A focused plan, built around your real bottleneck.
The Challenge
Boarding leads have dropped off. You're a premium offering in a niche local market where most owners have their own land, so reach has to be sharper, not louder.
Separate the Brand
Spin the equestrian side off from the events business with its own dedicated website and social presence. One brand, one focused promise, one clear path for prospects.
Direct-Response Funnel
A Meta ad funnel pointed at the new site with a strong entry offer and a tour-booking CTA, built to attract high-intent boarding and layover leads.
Built for What's Next
The new site is structured for modern AI-driven search, so it stays discoverable as Google shifts. Trust signals, social proof, and email capture do the rest.
Modular services. Click any card for what's included.
Pick and choose what you want me to handle. Every service is designed to work on its own, or stack together for a full-funnel push.
- Dynamic, engaging design with pop-ups and motion
- Social proof section, photos plus reviews
- Email capture and opt-in wired into your existing CRM. If you need me to build and host a CRM for you, that is a separate $99/mo.
- Meta Pixel installation on the website included
- Indexed for AI-driven search (the new Google)
- Clear CTA: Schedule a Tour
If you ever decide to part ways, I'll hand over the site's code so you can move it to your own builder. Or keep just the $50/mo maintenance even if you pause everything else.
- Campaign strategy, creative direction, and audience targeting
- Ad build-out, ongoing optimization, and reporting
- Meta Pixel installation on the website of your choice
- Messaging and scripts written for someone on your team to record, or we can hire a UGC creator (paid separately by the business), or we can create AI videos, or use existing content you provide.
- All messaging and editing handled by us
- The more usable content the business can provide or support us in getting, the better the expected performance.
Targeted ads driving to the new site with an entry offer (the specific offer is chosen to fit the business) and a tour-booking CTA.
Minimum budget: $30 to $50 / day. More aggressive budget: minimum $100 / day.
Lower daily budget to build brand visibility and reach new eyeballs over time.
Budget: $5 to $10 / day.
- Page setup and branding
- Content strategy tailored to horse owners (lifestyle, education, community, not just "look at our barn")
- Creative direction so your team knows exactly what to capture on-site
- Editing of provided photos and video into 7 to 14 days of launch-ready posts with captions
- Strategy document and handoff so your in-house team can keep posting confidently after launch
This gets you a launch-ready page and a playbook your team can run with. If you decide later you want me handling posting ongoing, we can scope an ongoing management add-on once you've got traction.
- Ongoing posting cadence (around 3x/week)
- Content sourcing and editing
- Captions and trend-driven content
- POV-style posts, lifestyle content, educational content for horse owners
- Messaging and DM handling
Scoped when needed. Most clients land in the $2,000/month range for full ongoing management.
Not something you need to commit to now. We can scope this once you've got traction.
- Ongoing group engagement and commenting in the right communities.
- Also helps surface the business in modern AI-driven search results.
- Can be handled by me or by an in-house team member. Flexible either way.
- Add-on pricing: $200/mo.
- YouTube ads: referrals to specialists I trust.
- Offline / guerrilla marketing: mailers, QR codes, in-person plays.
- No fee for the intro. Just a useful door I can open for you.
ScoopRx
Same playbook in another niche: dedicated website, managed social, funnel pages, and live Meta ads. We're actively revamping multiple offers for them right now, so expect these pages to keep evolving. Browse the work below.
Scoped to how much you want me to take on.
Total monthly management ranges from $800 (awareness Meta ads only) up to roughly $3,700 for the full stack. Month-to-month, no long-term lock-in. Drag the slider to see what each level covers. Your selection feeds the builder below.
Ongoing Social Media Management ($2,000/mo). Posting cadence, editing, engagement. The one-time $900 page setup is separate.
Paid directly by you on your own ad account. Never part of my fee.
Shape the engagement, see the real number.
Toggle services and pick the Meta ads path. Your live total updates instantly, with my fee and your ad spend shown side by side so there are no surprises.
Equestrian Website Build
$500 one-time build + $50/mo maintenance
Email capture and opt-in plug straight into your existing CRM for free. If you need me to build and host a CRM for you, that is +$99/mo.
Meta Ads Management
Pick the path that fits where you want to push.
Social Media Setup
One-time launch package: pages built, branded, and stocked with starter content. Creative comes from you, we edit and publish.
Optional future add-on. Full posting, editing, and DM handling once you're ready to scale beyond what your in-house team can produce.
Group Visibility Add-on
Ongoing engagement in relevant Facebook groups where boarding and layover questions come up.
Your custom package
- One-time
- Website build + Social setup
- Monthly (my services)
- Website maintenance + Meta Path A
- Monthly (your ad spend)
- Paid separately, on your card
No lock-in. Month-to-month, 30-day notice.
Clear expectations from day one.
Month-to-month, no long contracts
A simple 30-day cancellation notice. I believe in partnerships, not lock-ins.
First deliverable in 7–10 business days
Once the contract and invoice are settled and onboarding docs + access are in, expect strategy build-out + initial content direction for approval within 7–10 business days.
Ad spend is always yours
Separate from my fee, paid on your own card on the ad account. You keep full control of the budget at all times.
Flexible scope
I can take everything over, or fill the gaps around your in-house marketer. You supply content, I handle setup, ads, and posting.
Review, send back what you like, and let's get going.
Look this over, send back the pieces you're interested in, and loop in the owner. If it's a fit, I'll send the invoice and contract, and we'll be off to the races.
Any questions at all, just reply or email emily@17handsmarketing.com.